Monthly Archives: April 2011

29 Tips for Building Effective Landing Pages

Building effective landing pages is a science as well as an art.  Marketo, Hubspot, and Which Test Won have all put out a lot of great, scientifically tested advice on how to build effective landing pages.  I’ve tried to summarize … Continue reading

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Why Outsourcing Social Media is a Bad Idea

By: Karen Pelletier There have been a number of discussions in the marketing forums about what it should cost to outsource a social marketing program.  This is a bad idea for a number of reasons.  Social media is like a cell … Continue reading

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IE 9 — Another New Product Mistake

I hate to sound like a curmudgeon, but I’ve just been dissappointed by another new product.  I upgraded over the weekend to Internet Explorer 9 and what a mistake!  IE 9 apparently doesn’t play well with my anti-virus software, Avast.  Avast … Continue reading

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New Product Mistake – the Evernote case

If you participate in an organization where you want to share information, Evernote is a great application.  It’s a wiki that people can upload documents to, search on documents, and get up to speed on a project.  Evernote just introduced … Continue reading

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Marketers’ Ethical Dilemma

I heard a story on NPR the other day about a San Diego ophthalmologist who has developed a surgical procedure that enables your eyes to act like 3D glasses.  The only downside to this procedure is that some people have … Continue reading

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