Monthly Archives: July 2011

Is Google Headed for Branding Disaster with Google+?

By:  Karen Pelletier Google+ is headed for one of the fastest starts of any new social media network.  As of this Friday, the Wall Street Journal reported that they are up to 20MM users—in 3 weeks!  It’s a good omen … Continue reading

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Marketing on the Internet, Seminars in the Coachella Valley

The Coachella Valley Internet Marketing Institute (CVIMI) and SCORE will be offering 3 seminars, starting in July.  These seminars are designed for small businesses.  The first seminar will cover an Overview of Marketing on the Internet.  The second seminar will … Continue reading

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TV Advertising in the Age of Authenticity

By:  Karen Pelletier You may have seen the commercial for Ally Bank where a woman is showing off her Dalmatian’s speech prowess by coaxing her dog to say “We love our bank!”  The prospective boyfriend recoils and looks askance, as … Continue reading

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