Marketing on the Internet, Seminars in the Coachella Valley

Internet Marketing SeminarsThe Coachella Valley Internet Marketing Institute (CVIMI) and SCORE will be offering 3 seminars, starting in July.  These seminars are designed for small businesses.  The first seminar will cover an Overview of Marketing on the Internet.  The second seminar will cover Website Design Best Practices and What Questions to Ask when searching for a web design company.  The final seminar will cover Social Media for Small Business.  

The price of the seminars is $20 per person, $45 if you purchase all three.  All proceeds go to supporting SCORE.    Sign up here.

Marketing on the Internet, An Overview

Description:  This seminar will cover an overview of marketing on the internet.  It will include: the fundamentals of SEO (search engine optimization); the role of keywords in being found on the Internet, and how to create your keyword list; optimizing your website for your keywords, and the importance of being mobile-friendly; the role of a blog in promoting your business and being found; PPC and banner advertising; email marketing & newsletters as a way to stay in touch with your customer base and generate sales; and the importance of social media in marketing your business.

Presenter:  Art Davis, Founder of Globally Locally, an online advertising and marketing company.

Dates: July 20, 2011

Times:  9:00am to 11:30am

Location:  Coachella Valley Score Office 
43-100 Cook St., Suite 104
Palm Desert, CA 92211

Price:  $20.00 

Website Design

Description:  This seminar will cover the principles of good website design, including: understanding what your prospects want to find; user-friendly navigation; e-commerce capability; the role of content management systems in updating your website, and executing email marketing and newsletter programs.  The presentation will also cover the questions you should ask when choosing a website design company. 

Presenter:  Mike Cheley, President and CEO of Graphtek Interactive, a Website Design and Internet Marketing Company.

Dates:  July 27, 2011

Times:  9:00am to 11:30am

Location:  Coachella Valley Score Office 
43-100 Cook St., Suite 104  
Palm Desert, CA 92211

Price:  $20.00

Social Media for Small Business

Description:  Social Media is increasingly becoming the preferred manner in which people search for information and interact on the web.  This presentation will cover why you should have an active presence in social media, a description of the social media universe, and then give you an overview of Facebook and Twitter with a detailed list of how to set up your business accounts along with recommendations on how you should start participating.

Presenter:  Karen Pelletier, President of Karen Pelletier Marketing Consulting.

Dates:  August 3, 2011

Times:  9:00am to 11:30am

Location:  Coachella Valley Score Office 
43-100 Cook St., Suite 104
Palm Desert, CA 92211

Price:  $20.00

Sign up and we’ll look forward to seeing you there.

 

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About Karen Pelletier

Karen Pelletier is an independent Marketing Consultant. She has over 30 years of experience in consumer packaged goods, new product development, technology marketing, and Internet Marketing. She can be reached at kjpelletier@marketing-consultant-k-pelletier.com.
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