Monthly Archives: July 2012

Handy Call to Action (CTA) Tool

By:  Karen Pelletier Derek Halpern encourages people to put 2 CTAs (Calls to Action) in “The Perfect Blog Post.” One of the easiest CTAs to include is a “Click to Tweet” link.  After trying various WordPress and other tools to … Continue reading

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Use Visual Thinking to Increase Your CTR

By:  Karen Pelletier Macala Wright in her great article, “5 Digital Trends Shaping the Consumer Experience,” argues that consumers are shifting to“experiential” forms of communication and sharing.  Visual thinking, the use and exploration of images as tools for communication, is … Continue reading

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