Monthly Archives: October 2012

Use Social Media to Find the “Kernel of Truth”

By Karen Pelletier Using social media to mine consumer issues is a phenomenal opportunity for marketers.  Finally, you can conduct market research in a cost-effective manner.  What used to cost marketers hundreds of thousands of dollars to mine consumer truths … Continue reading

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Visual Thinking – Redux

By Karen Pelletier I believe that information and messaging overload has led to the need for images, to cut through the clutter and take advantage of subconscious visual thinking. Images stand out when you are skimming or speed reading.  If … Continue reading

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