Visual Thinking – Redux

Photo of a dog cuddling a baby

This Dog Meets Baby photo from FitPregnacy.com pulls at the heartstrings and elicits an emotional response.

By Karen Pelletier

I believe that information and messaging overload has led to the need for images, to cut through the clutter and take advantage of subconscious visual thinking. Images stand out when you are skimming or speed reading.  If it’s an attractive image the reader is more likely to stop and read the article or click on the image.  That’s one of the reasons why Pinterest is so appealing to me and millions of others.  It’s all pictures or images, and if I want to know more about a picture I can click through to the source.

Double the Engagement Level of Your Posts!

Since my original post, Use Visual Thinking to Increase Your CTR, there has been a lot of quantitative research that’s come out that substantiates that visual thinking is, in fact, more effective at generating engagement than posts without visual elements. Inbound Marketing software company, Hubspot, collected a number of interesting statistics:

  • 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
  • 40% of people will respond better to visual information than plain text. (Source: Zabisco)

According to an info-graphic from global communications company M Booth and media measurement and analytics company Simply Measured, including a photo in Facebook posts will double the number of “likes” the post receives versus text plus link posts.  Including a video increases engagement on Facebook by 12 times!

Perhaps even more important is that including images next to your claims increases the believability of your claim!  According to psychological research reported on by Derek Halpern from Social Triggers, including an image, ANY image, next to claims increases the believability of that claim.  Some ways you can utilize this are to:

1. Show an image of the client next to your testimonials.

2. Put an image of your giveaway next to your text. It shows it’s real.

3. Include an image next to your main claim in blog postings.

Click to Tweet:  Double Your Engagement!

So How Can You Create Images to Increase Engagement?

Here are some ideas for how to create images.

  • Use photos. Ideally select photos that stir an emotional response and are related to your subject matter.
  • Take a visual screen shot of your blog post to include as an image. This image will be larger than a link image.
  • Use PowerPoint or free or cheap graphics programs like Piktochart.com, Infogr.am or Easel.ly to create infographics.
  • Use photos from Creative Commons along with attribution.
  • Create memes with PowerPoint, MS Paint or meme generators.

I hope this post tells you why you should use images and gives you some ideas on how to generate those attention grabbing images.

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About Karen Pelletier

Karen Pelletier is an independent Marketing Consultant. She has over 30 years of experience in consumer packaged goods, new product development, technology marketing, and Internet Marketing. She can be reached at kjpelletier@marketing-consultant-k-pelletier.com.
This entry was posted in Applications, Inbound Marketing, Marketing, Social Media and tagged , , . Bookmark the permalink.

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