Author Archives: Karen Pelletier

About Karen Pelletier

Karen Pelletier is an independent Marketing Consultant. She has over 30 years of experience in consumer packaged goods, new product development, technology marketing, and Internet Marketing. She can be reached at kjpelletier@marketing-consultant-k-pelletier.com.

Be Wary, The Dangers of Cost Cutting

By Karen Pelletier It’s the time of year to start executing plans for next year.  If you’ve planned to take cost out of your food product, BEWARE.  Public companies are under immense pressure to achieve a certain percentage of growth … Continue reading

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Use Social Media to Find the “Kernel of Truth”

By Karen Pelletier Using social media to mine consumer issues is a phenomenal opportunity for marketers.  Finally, you can conduct market research in a cost-effective manner.  What used to cost marketers hundreds of thousands of dollars to mine consumer truths … Continue reading

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Visual Thinking – Redux

By Karen Pelletier I believe that information and messaging overload has led to the need for images, to cut through the clutter and take advantage of subconscious visual thinking. Images stand out when you are skimming or speed reading.  If … Continue reading

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Using (Social) Media and Content Marketing to Gain Power

By Karen Pelletier I heard a very interesting article on NPR[1] the other day about how Paul Ryan developed power and influence within the Republican Party by using the techniques that we, in marketing, use to build trust and influence, … Continue reading

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Handy Call to Action (CTA) Tool

By:  Karen Pelletier Derek Halpern encourages people to put 2 CTAs (Calls to Action) in “The Perfect Blog Post.” One of the easiest CTAs to include is a “Click to Tweet” link.  After trying various WordPress and other tools to … Continue reading

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Use Visual Thinking to Increase Your CTR

By:  Karen Pelletier Macala Wright in her great article, “5 Digital Trends Shaping the Consumer Experience,” argues that consumers are shifting to“experiential” forms of communication and sharing.  Visual thinking, the use and exploration of images as tools for communication, is … Continue reading

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Why Do Companies Still Get Customer Service So Wrong?

By: Karen Pelletier Why can’t companies go out of their way to help solve a customer’s problem with their brand?  I can’t tell you how many times I email a company and get a response back from customer service essentially … Continue reading

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