Category Archives: Applications

Visual Thinking – Redux

By Karen Pelletier I believe that information and messaging overload has led to the need for images, to cut through the clutter and take advantage of subconscious visual thinking. Images stand out when you are skimming or speed reading.  If … Continue reading

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Foursqare: What’s Stopping You?

By:  Karen Pelletier As a marketer I’ve always loved the potential and promise of location based marketing.  There’s nothing like targeting a prospect who is nearby and looking for someplace to eat or whatever it is that your business does.  … Continue reading

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How to Predict the Potential for an App

By:  Karen Pelletier Many companies are racing to create their own apps for smartphones.  But does this really make sense for every company? At one point in my career I studied the sauces and condiments category.  The primary constraint for … Continue reading

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