Category Archives: Marketing

Visual Thinking – Redux

By Karen Pelletier I believe that information and messaging overload has led to the need for images, to cut through the clutter and take advantage of subconscious visual thinking. Images stand out when you are skimming or speed reading.  If … Continue reading

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Using (Social) Media and Content Marketing to Gain Power

By Karen Pelletier I heard a very interesting article on NPR[1] the other day about how Paul Ryan developed power and influence within the Republican Party by using the techniques that we, in marketing, use to build trust and influence, … Continue reading

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Technology and Marketing Music Events

By:  Karen Pelletier One of the most interesting technological introductions of Coachella, that I didn’t see much about in the tech blogs, was the live streaming on YouTube, 3 channels worth, of the real time concerts!  It enabled people all … Continue reading

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Assessing the Viability of a New Product Idea

By:  Karen Pelletier I have recently read a number of articles decrying the dearth of innovative new products.  The articles imply that companies should push more products out the door and not over-analyze them.  I beg to differ.  Someone has … Continue reading

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Use Your Marketing Skills to Fight City Hall

By:  Karen Pelletier Earlier this week a committee I served on won an 8 month long battle with City Hall.  City Staff wanted to install “worm medians” on our primary arterial street.  These worm medians would have prevented us from … Continue reading

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Foursqare: What’s Stopping You?

By:  Karen Pelletier As a marketer I’ve always loved the potential and promise of location based marketing.  There’s nothing like targeting a prospect who is nearby and looking for someplace to eat or whatever it is that your business does.  … Continue reading

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Case Study: Al Qaida Used Both Outbound and Inbound Marketing Techniques

By:  Karen Pelletier Anwar Al-Awlaki and Samir Khan, the two Americans behind al-Qaida in the Arabian Peninsula, were killed in a 9/30/2011 drone strike on their convoy.  The intelligence community considers it an effective blow to al-Qaida because Al-Awlaki & … Continue reading

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