Category Archives: Inbound Marketing

Visual Thinking – Redux

By Karen Pelletier I believe that information and messaging overload has led to the need for images, to cut through the clutter and take advantage of subconscious visual thinking. Images stand out when you are skimming or speed reading.  If … Continue reading

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Technology and Marketing Music Events

By:  Karen Pelletier One of the most interesting technological introductions of Coachella, that I didn’t see much about in the tech blogs, was the live streaming on YouTube, 3 channels worth, of the real time concerts!  It enabled people all … Continue reading

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Use Your Marketing Skills to Fight City Hall

By:  Karen Pelletier Earlier this week a committee I served on won an 8 month long battle with City Hall.  City Staff wanted to install “worm medians” on our primary arterial street.  These worm medians would have prevented us from … Continue reading

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Case Study: Al Qaida Used Both Outbound and Inbound Marketing Techniques

By:  Karen Pelletier Anwar Al-Awlaki and Samir Khan, the two Americans behind al-Qaida in the Arabian Peninsula, were killed in a 9/30/2011 drone strike on their convoy.  The intelligence community considers it an effective blow to al-Qaida because Al-Awlaki & … Continue reading

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Why Outsourcing Social Media is a Bad Idea

By: Karen Pelletier There have been a number of discussions in the marketing forums about what it should cost to outsource a social marketing program.  This is a bad idea for a number of reasons.  Social media is like a cell … Continue reading

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