Tag Archives: marketing research

Be Wary, The Dangers of Cost Cutting

By Karen Pelletier It’s the time of year to start executing plans for next year.  If you’ve planned to take cost out of your food product, BEWARE.  Public companies are under immense pressure to achieve a certain percentage of growth … Continue reading

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Assessing the Viability of a New Product Idea

By:  Karen Pelletier I have recently read a number of articles decrying the dearth of innovative new products.  The articles imply that companies should push more products out the door and not over-analyze them.  I beg to differ.  Someone has … Continue reading

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