Tag Archives: Marketing

Be Wary, The Dangers of Cost Cutting

By Karen Pelletier It’s the time of year to start executing plans for next year.  If you’ve planned to take cost out of your food product, BEWARE.  Public companies are under immense pressure to achieve a certain percentage of growth … Continue reading

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Using (Social) Media and Content Marketing to Gain Power

By Karen Pelletier I heard a very interesting article on NPR[1] the other day about how Paul Ryan developed power and influence within the Republican Party by using the techniques that we, in marketing, use to build trust and influence, … Continue reading

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Use Visual Thinking to Increase Your CTR

By:  Karen Pelletier Macala Wright in her great article, “5 Digital Trends Shaping the Consumer Experience,” argues that consumers are shifting to“experiential” forms of communication and sharing.  Visual thinking, the use and exploration of images as tools for communication, is … Continue reading

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Why Do Companies Still Get Customer Service So Wrong?

By: Karen Pelletier Why can’t companies go out of their way to help solve a customer’s problem with their brand?  I can’t tell you how many times I email a company and get a response back from customer service essentially … Continue reading

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Technology and Marketing Music Events

By:  Karen Pelletier One of the most interesting technological introductions of Coachella, that I didn’t see much about in the tech blogs, was the live streaming on YouTube, 3 channels worth, of the real time concerts!  It enabled people all … Continue reading

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Assessing the Viability of a New Product Idea

By:  Karen Pelletier I have recently read a number of articles decrying the dearth of innovative new products.  The articles imply that companies should push more products out the door and not over-analyze them.  I beg to differ.  Someone has … Continue reading

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Use Your Marketing Skills to Fight City Hall

By:  Karen Pelletier Earlier this week a committee I served on won an 8 month long battle with City Hall.  City Staff wanted to install “worm medians” on our primary arterial street.  These worm medians would have prevented us from … Continue reading

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