Karen Pelletier
Karen Pelletier, Principal at Karen Pelletier Marketing Consulting
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Tag Archives: new products
Be Wary, The Dangers of Cost Cutting
By Karen Pelletier It’s the time of year to start executing plans for next year. If you’ve planned to take cost out of your food product, BEWARE. Public companies are under immense pressure to achieve a certain percentage of growth … Continue reading
Assessing the Viability of a New Product Idea
By: Karen Pelletier I have recently read a number of articles decrying the dearth of innovative new products. The articles imply that companies should push more products out the door and not over-analyze them. I beg to differ. Someone has … Continue reading
Posted in Marketing, New Products
Tagged innovation, Marketing, marketing research, new products
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The Long View-A Marketing Perspective 