Tag Archives: Social Media

Visual Thinking – Redux

By Karen Pelletier I believe that information and messaging overload has led to the need for images, to cut through the clutter and take advantage of subconscious visual thinking. Images stand out when you are skimming or speed reading.  If … Continue reading

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Using (Social) Media and Content Marketing to Gain Power

By Karen Pelletier I heard a very interesting article on NPR[1] the other day about how Paul Ryan developed power and influence within the Republican Party by using the techniques that we, in marketing, use to build trust and influence, … Continue reading

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Use Visual Thinking to Increase Your CTR

By:  Karen Pelletier Macala Wright in her great article, “5 Digital Trends Shaping the Consumer Experience,” argues that consumers are shifting to“experiential” forms of communication and sharing.  Visual thinking, the use and exploration of images as tools for communication, is … Continue reading

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Technology and Marketing Music Events

By:  Karen Pelletier One of the most interesting technological introductions of Coachella, that I didn’t see much about in the tech blogs, was the live streaming on YouTube, 3 channels worth, of the real time concerts!  It enabled people all … Continue reading

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Use Your Marketing Skills to Fight City Hall

By:  Karen Pelletier Earlier this week a committee I served on won an 8 month long battle with City Hall.  City Staff wanted to install “worm medians” on our primary arterial street.  These worm medians would have prevented us from … Continue reading

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How to Predict the Potential for an App

By:  Karen Pelletier Many companies are racing to create their own apps for smartphones.  But does this really make sense for every company? At one point in my career I studied the sauces and condiments category.  The primary constraint for … Continue reading

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Why You Should Embrace Social Media

By:  Karen Pelletier According to a new article from eMarketer, 64% of small businesses said that social media was either not necessary, they didn’t know enough about it, or had no opinion suggesting they don’t know how social media could … Continue reading

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